The main entry point for AmpliFI. Introduces the platform as a free, digital F&I menu and e-contracting solution built for automotive dealerships. Highlights the three core capabilities — a complete digital menu, integrated e-contracting, and built-in pricing strategy — and addresses the most common pain point in the F&I office: inconsistent product presentation and slow, paper-based contracting. Emphasizes the platform’s zero-cost model, made possible through dealerships’ connected TPA relationships. Includes a demo request form.
Primary audience: F&I Managers, Dealer Principals, General Managers
Primary CTA: Request a Free Demo
Explains the three-step process a dealership follows to get access to AmpliFI: (1) their F&I agent must have an active VelociFI subscription, (2) that agent must work with TPAs that are integrated with AmpliFI, and (3) the agent must go through application approval to become a Preferred Partner. Clarifies that AmpliFI is not self-serve — it is distributed exclusively through approved F&I agents, ensuring every dealership using the platform has a qualified agent guiding their F&I process. Also includes a path for dealers whose current agent is not yet a Preferred Partner to refer them to the program.
Primary audience: Automotive Dealers, F&I Managers
Primary CTA: Request a Free Demo
The core value proposition page for F&I agents and third-party administrators (TPAs). Addresses the disconnect between great F&I products and inconsistent dealer-level execution. Explains how AmpliFI gives agents and TPAs a tool to standardize product presentation across their entire dealer network — increasing product penetration, ensuring compliance with product strategy, and driving higher contract volume — all without adding cost or complexity for dealers. Positions AmpliFI as a competitive advantage for agents who want to deepen dealer relationships and move from being a product vendor to a technology partner.
Primary audience: F&I Agents, Third-Party Administrators (TPAs)
Primary CTA: Get Started
The application and program overview page for F&I agents who want to distribute AmpliFI to their dealers. Preferred Partners receive exclusive access to offer AmpliFI at no cost to their dealers, a certified partner badge for dealer-facing credibility, co-branded marketing materials, strategic support from the AmpliFI team, and performance rewards including cash prizes, swag, and partner-only events. Three qualifications are required: an active VelociFI subscription, partnerships with AmpliFI-integrated TPAs, and application approval. Spots are limited. Includes the Preferred Partner application form.
Primary audience: F&I Agents, VelociFI subscribers
Primary CTA: Apply to the Program
Standalone demo request landing page. Allows dealers and agents to schedule a 20-minute walkthrough of the AmpliFI platform. The demo covers the full workflow — from deal desking through product presentation to e-contracting — and is used to qualify whether AmpliFI is the right fit for a given store. The team commits to a follow-up within one business day. Form captures name, email, phone, dealership website, and the name of the prospect’s F&I agent.
Primary audience: Dealers, F&I Managers, Agents evaluating the platform
Primary CTA: Submit Demo Request
The AmpliFI Master Subscription Agreement. Governs the relationship between Carketa, Inc. (the parent company operating AmpliFI, based in Lehi, Utah) and dealership customers who access the Service. Covers scope of service, data capture and DMS interaction, administrator system integration, usage restrictions, customer responsibilities, and service level commitments. All dealers accessing AmpliFI are bound by this agreement.
Describes how AmpliFI and its parent company Carketa, Inc. collect, store, use, and protect personal and business data submitted through the platform and website. Applicable to dealership users, F&I agents, and website visitors.
An outreach landing page designed to introduce F&I agents to the AmpliFI Preferred Partner program. Used in direct communications and campaigns targeting agents who may not yet be familiar with the platform. Outlines the core value of giving dealers a free, professional-grade F&I menu and e-contracting system, the benefits of Preferred Partner status, and includes the partner application form. Originally launched in conjunction with the Agent Summit conference.
Primary audience: F&I Agents being introduced to AmpliFI for the first time
The detailed onboarding form for agents who have expressed interest in becoming an AmpliFI Preferred Partner. Collects in-depth information about the agent’s organization including company name, organization type (agency, admin, or other), dealership types served, number of states of operation, whether they offer reinsurance, current tools they provide or pay for on behalf of dealers, existing product providers, and interest in learning about new providers. This data helps the AmpliFI team assess fit and prepare for a meaningful onboarding conversation.
Primary audience: F&I Agents completing their Preferred Partner application
AmpliFI’s editorial content hub. Covers F&I industry topics relevant to agents, TPAs, and dealership F&I professionals — including product penetration strategy, digital contracting trends, compliance best practices, and platform updates. Content is written for automotive finance professionals who want to stay current on tools, tactics, and industry shifts.
Primary audience: F&I Managers, F&I Agents, TPAs, Dealer Principals
AmpliFI is a digital F&I menu and e-contracting platform built for automotive dealerships and the agents and TPAs who serve them. It is developed and operated by Carketa, Inc., the same team behind the VelociFI platform. AmpliFI is available to dealerships at no cost through their connected TPA relationship — no software fees, no setup charges, no per-deal pricing. The platform is distributed exclusively through AmpliFI Preferred Partners: a select group of F&I agents who meet qualification requirements and are approved to bring the platform to their dealer network.
Parent Company: Carketa, Inc. · Lehi, Utah
Related Platform: VelociFI
Tagline: Every Vehicle. Every Product. Every Time.
