Navigation
Header — Appears on Every Page
- Logo / Home — Returns visitors to the AmpliFI homepage from anywhere on the site.
- How It Works — Explains the three-step process dealers follow to get access to AmpliFI through their F&I agent.
- For Agents (dropdown menu)
- What is AmpliFI? — The value proposition page for F&I agents and TPAs. Explains how AmpliFI drives product penetration, compliance, and dealer performance across a full book of business.
- Get AmpliFI / Become a Preferred Partner — The agent application page. Explains Preferred Partner benefits, qualification requirements, and how to apply for exclusive access to distribute AmpliFI to your dealer network.
- Features (dropdown menu)
- Complete Digital Menu — How AmpliFI structures the F&I presentation so every product is presented on every deal.
- E-Contracting — How AmpliFI consolidates contracting for the full protection product lineup into one workflow.
- Shopping Cart — AmpliFI’s self-guided, mobile-friendly product selection experience for customers.
- Get Started — Primary call-to-action button. Takes dealers and agents directly to the demo request form.
Footer — Appears on Every Page
- Logo / Home — Returns to homepage.
- Login — Access portal for existing AmpliFI users and Preferred Partners.
- Terms and Conditions — The AmpliFI Master Subscription Agreement governing use of the platform by dealerships and their connected partners.
- Privacy Policy — How AmpliFI collects, uses, and protects user and dealership data.
- Sitemap — This page.
Primary Pages
The main entry point for AmpliFI. Introduces the platform as a digital F&I menu and e-contracting solution built for automotive dealerships. Highlights the three core capabilities — a complete digital menu, integrated e-contracting, and built-in pricing strategy — and addresses the most common pain point in the F&I office: inconsistent product presentation and slow, paper-based contracting. Emphasizes AmpliFI’s simple, affordable pricing and distribution through the dealership’s F&I agent. Includes a demo request form.
Primary audience: F&I Managers, Dealer Principals, General Managers
Primary CTA: Get Started
Explains the three-step process a dealership follows to get access to AmpliFI: (1) their F&I agent must have an active VelociFI subscription, (2) that agent must work with TPAs that are integrated with AmpliFI, and (3) the agent must go through application approval to become a Preferred Partner. Clarifies that AmpliFI is not self-serve — it is distributed exclusively through approved F&I agents, ensuring every dealership using the platform has a qualified agent guiding their F&I process. Also includes a path for dealers whose current agent is not yet a Preferred Partner to refer them to the program.
Primary audience: Automotive Dealers, F&I Managers
Primary CTA: Get Started
The core value proposition page for F&I agents and third-party administrators (TPAs). Addresses the disconnect between great F&I products and inconsistent dealer-level execution. Explains how AmpliFI gives agents and TPAs a tool to standardize product presentation across their entire dealer network — increasing product penetration, ensuring compliance with product strategy, and driving higher contract volume — without adding complexity for dealers. Positions AmpliFI as a competitive advantage for agents who want to deepen dealer relationships and move from being a product vendor to a technology partner.
Primary audience: F&I Agents, Third-Party Administrators (TPAs)
Primary CTA: Get Started
The application and program overview page for F&I agents who want to distribute AmpliFI to their dealers. Preferred Partners receive exclusive access to offer AmpliFI to their dealers, a certified partner badge for dealer-facing credibility, co-branded marketing materials, strategic support from the AmpliFI team, and performance rewards including cash prizes, swag, and partner-only events. Three qualifications are required: an active VelociFI subscription, partnerships with AmpliFI-integrated TPAs, and application approval. Spots are limited. Includes the Preferred Partner application form.
Primary audience: F&I Agents, VelociFI subscribers
Primary CTA: Apply to the Program
Standalone demo request landing page. Allows dealers and agents to schedule a 20-minute walkthrough of the AmpliFI platform. The demo covers the full workflow — from deal desking through product presentation to e-contracting — and is used to qualify whether AmpliFI is the right fit for a given store. The team commits to a follow-up within one business day. Form captures name, email, phone, dealership website, and the name of the prospect’s F&I agent.
Primary audience: Dealers, F&I Managers, Agents evaluating the platform
Primary CTA: Submit Demo Request
Feature Pages
Explains how AmpliFI structures the F&I process so every manager presents every product on every deal. Covers the automatically built digital menu, built-in pricing logic that applies the right price for each vehicle, deal type, and term, and the agent-led setup that gets most stores live in a single session — no IT project required.
Primary audience: F&I Managers, Dealer Principals
Primary CTA: Get Started
Explains how AmpliFI consolidates contracting for the entire protection product lineup — VSCs, GAP, and ancillary products — into a single, integrated workflow. Highlights reduced re-entry, fewer errors, and faster funding because deal data flows from menu to contract in one system.
Primary audience: F&I Managers, Dealer Principals
Primary CTA: Get Started
Introduces AmpliFI’s self-guided, mobile-friendly product selection experience. Customers review protection options on their own device — via a text link or an in-store tablet with QR code — build a plan at their own pace, and send their selections directly to the F&I manager, where they land in the Menu Preview ready to sync to the deal.
Primary audience: F&I Managers, Dealer Principals
Primary CTA: Get Started
Resource Pages
The dealer training hub. Step-by-step videos covering the full platform — getting started, creating deals and menus, editing products, setting default products and markups, and submitting contracts. Includes downloadable one-pagers that break down each AmpliFI tier and pricing, plus a comprehensive Dealer FAQ covering setup, DMS compatibility, eligibility, TPAs, training, and support.
Primary audience: F&I Managers and dealership teams using AmpliFI
The agent-facing version of the training hub. Same step-by-step platform videos, plus one-pagers built for dealer conversations — covering what’s included in each AmpliFI tier, pricing, and how to explain the value the next time a dealer asks. Includes the full Dealer FAQ so agents can answer questions on the spot.
Primary audience: F&I Agents supporting dealers on AmpliFI
Legal Pages
The AmpliFI Master Subscription Agreement. Governs the relationship between Carketa, Inc. (the parent company operating AmpliFI, based in Lehi, Utah) and dealership customers who access the Service. Covers scope of service, data capture and DMS interaction, administrator system integration, usage restrictions, customer responsibilities, and service level commitments. All dealers accessing AmpliFI are bound by this agreement.
Describes how AmpliFI and Carketa, Inc. collect, use, store, and protect personal and dealership data across the platform and website.
Campaign & Partner Landing Pages
An outreach landing page designed to introduce F&I agents to the AmpliFI Preferred Partner program. Used in direct communications and campaigns targeting agents who may not yet be familiar with the platform. Outlines the core value of giving dealers a professional-grade F&I menu and e-contracting system, the benefits of Preferred Partner status, and includes the partner application form. Originally launched in conjunction with the Agent Summit conference.
Primary audience: F&I Agents being introduced to AmpliFI for the first time
The detailed onboarding form for agents who have expressed interest in becoming an AmpliFI Preferred Partner. Collects in-depth information about the agent’s organization including company name, organization type (agency, admin, or other), dealership types served, number of states of operation, whether they offer reinsurance, current tools they provide or pay for on behalf of dealers, existing product providers, and interest in learning about new providers. This data helps the AmpliFI team assess fit and prepare for a meaningful onboarding conversation.
Primary audience: F&I Agents completing their Preferred Partner application
About the Platform
AmpliFI is a digital F&I menu and e-contracting platform built for automotive dealerships and the agents and TPAs who serve them. It is developed and operated by Carketa, Inc., the same team behind the VelociFI platform. AmpliFI installs as a Chrome extension, works alongside a dealership’s existing DMS without a formal integration, and is offered in tiers — AmpliFI Core (e-contracting) and AmpliFI Core + Menu — with simple monthly pricing. The platform is distributed exclusively through AmpliFI Preferred Partners: a select group of F&I agents who meet qualification requirements and are approved to bring the platform to their dealer network.
Parent Company: Carketa, Inc. · Lehi, Utah
Related Platform: VelociFITagline: Every Vehicle. Every Product. Every Time.
